# Lazada

- **Website:** <https://hongpaten.com>
- **Primary alias:** `hongpaten.com`

## Description

Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the mission to reshape retail, Lazada connects consumers with a vast ecosystem of brands and sellers, boasting an extensive catalog tailored to diverse shopping needs. In 2016, Lazada became part of the Alibaba Group, enhancing its technology and logistics capabilities.

Lazada offers a variety of services, including LazMall, a groundbreaking virtual mall that guarantees product authenticity and quick delivery, and Lazada Marketplace, which empowers retailers with access to millions of customers and comprehensive support services. Additionally, Lazada's cross-border initiatives feature products from global markets, making it easier for Southeast Asian consumers to access international brands.

With its commitment to secure transactions and innovative technology, Lazada is setting the pace for a retail revolution, aiming to serve 300 million customers by 2030 while creating a smarter, more engaging shopping experience.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6GFtHCzX/w/700/h/200/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740211359003)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6GFtHCzX/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740211359094)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e61c1c | accent |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6GFtHCzX/w/1500/h/500/idsyr7K7hH.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740211358910)

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_Source: <https://brandfetch.com/hongpaten.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._