# The HOOey Guy

- **Website:** <https://hooeybrands.myshopify.com>
- **Primary alias:** `hooeybrands.myshopify.com`

## Description

Hooey Brands, founded in 2009 by Texan Joey Austin, embodies the spirit of the American West, blending rodeo culture with contemporary style. Starting with just two cap designs, Hooey has flourished into a prominent lifestyle brand, offering a diverse range of products that cater to men, women, and youth. The collection includes hats, apparel such as shirts, hoodies, and jeans, along with a variety of accessories and footwear designed for the modern cowboy and cowgirl. 

Hooey celebrates western culture with partnerships spanning sports, music, and popular brands, including collaborations with the Dallas Cowboys and the Austin Gamblers. Their commitment to quality is reflected in their American-made offerings and dedication to the outdoors lifestyle, featuring items from golf gear to travel accessories. The brand's unique connection to cowboy and surf culture resonates with a broad audience, reinforcing their mission to provide an inclusive, progressive representation of rural American life. Hooey is not just about fashion; it’s a lifestyle celebrating passion, community, and adventure.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/channel/UCif3V_BlXPbvPfxlO5Vlz4Q)
- [twitter](https://twitter.com/the_real_hooey)
- [instagram](https://instagram.com/hooeybrands)
- [facebook](https://facebook.com/hooeybrands)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhfVs8Ln7/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776016010207)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhfVs8Ln7/w/1729/h/361/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776016010090)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #876130 | accent |
| Monarch | #81081a | dark |
| Silver | #bfbfbf | light |

## Fonts

- Oswald — asset _(google)_
- Ropa Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhfVs8Ln7/w/1500/h/500/id0PWfE532.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776016010368)

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_Source: <https://brandfetch.com/hooeybrands.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._