# HOOH

- **Website:** <https://hooh.jp>
- **Primary alias:** `hooh.jp`

## Description

Murakami Hifuku is a Japanese workwear manufacturer founded in 1960. Through its brands, including HOOH, VILEA and HOUOU, the company supplies clothing and equipment designed for demanding work sites, combining practical protection, comfort and distinctive style. Its range includes work uniforms, casual workwear and fan-equipped cooling garments, as well as related fans, batteries, cables and chargers. Seasonal products include lightweight summer clothing, fleece-lined tops, heated vests and garments with cooling features such as titanium coatings and ice-pack pockets. The company also offers flame-resistant, heat-resistant and welding workwear, including items described as meeting relevant Japanese Industrial Standards, alongside antistatic garments. Its HOUOU collections feature a variety of fabrics and styles, including cotton uniforms, denim-inspired workwear and Japanese-made serge garments; domestic sewing can support made-to-order specifications. Murakami Hifuku provides product information, compatibility charts, web catalogs and downloadable materials, and offers a dealer-facing inventory and ordering system. With workwear for varied seasons and job needs, the company focuses on equipping workers with functional, comfortable clothing.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/HOOH_KOHO)
- [youtube](https://youtube.com/channel/UCk4Ai0-XP7f7B2H2LrE5TZw)
- [instagram](https://instagram.com/hooh_vilea)
- [facebook](https://facebook.com/HOOH.ORIGIN)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxFHKo7Ml/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790309366270)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shiraz | #c30d23 | accent |
| Cod Gray | #1d1d1d | dark |
| White | #ffffff | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxFHKo7Ml/w/1500/h/500/idTaPv3FUx.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790309366028)

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_Source: <https://brandfetch.com/hooh.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._