HOPE Stockholm is a contemporary yet timeless fashion brand that aims to inspire and emphasize individual style. They believe that style should come before gender, which is why all their garments are labeled with both men's and women's sizes. This encourages customers to explore their full assortment rather than limiting themselves to just one department.

HOPE's design aesthetic is honest and direct, with a strong focus on tailoring and attention to detail. They believe that good design adds value to life, and their collections deliver on the need for desirable, functional garments, seasonal must-haves, and not-your-ordinary basics. They strive to create tomorrow's classics that will be loved for years to come.

Founded in Stockholm in 2001, HOPE broke away from the romantic styles of women's fashion at the time. The brand quickly became a favorite among the Swedish fashion establishment for its clean, cool looks and nods to classic menswear and utility pieces. Over the years, HOPE has received numerous awards and nominations, establishing itself as one of Sweden's leading fashion brands.

They continue to create iconic garments that make HOPE an inspiring voice and a creative force in the fashion industry