# HOPP

- **Website:** <https://hoppshoes.com>
- **Primary alias:** `hoppshoes.com`

## Description

HOPP is an innovative women’s footwear brand founded in April 2016 and based in New York. The brand merges comfort technology with modern, stylish designs, creating shoes that not only elevate your wardrobe but also provide exceptional comfort. Understanding the common foot ailments faced by women, HOPP emphasizes the importance of comfort in footwear. Each pair features lightweight, flexible custom soles made from rubber or molded polyurethane, alongside custom molded heels and cushioned insoles. 

With a commitment to sustainable and ethical practices, HOPP sources materials that are recyclable and biodegradable, and collaborates with small, multi-generational family-run factories in Tuscany, renowned for their craftsmanship in comfort footwear for over 70 years. Founded by veteran fashion designer Eree Kim, HOPP aims to provide everyday shoes that blend refined aesthetics with the functionality required for those constantly on their feet. As it continues to evolve, HOPP remains dedicated to delivering versatile and timeless designs that prioritize both comfort and style.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/hoppstudios)
- [instagram](https://instagram.com/hoppstudios)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKYe6eNXN/w/120/h/111/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1731832196042)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKYe6eNXN/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731832196407)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Steel Blue | #5184bd | accent |
| Black | #000000 | dark |
| Wild Sand | #f6f6f6 | light |

## Fonts

- Josefin Sans — asset _(google)_
- News Gothic No 2 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKYe6eNXN/w/1500/h/500/id8QlnLkM1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731832196283)

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_Source: <https://brandfetch.com/hoppshoes.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._