# Horizon Digital Economy Research

- **Website:** <https://horizon.ac.uk>
- **Primary alias:** `horizon.ac.uk`
- **Employees:** 501+

## Description

Horizon Digital Economy Research at the University of Nottingham is a leading institute focused on the study of the digital economy. With a dedicated team of experts from various disciplines, including computer science, engineering, psychology, sociology, and more, Horizon aims to promote deep personalization while ensuring control and privacy for citizens in the digital age. Since its establishment in 2009, Horizon has been a key player in research and development related to ubiquitous computing technology and the ethical use of personal data. They have explored the socio-technical aspects of data capture, management, and harnessing for the creation of new products and services that benefit society. Their current focus is on user-centered design and the development of data-driven products that merge the digital and physical worlds. Horizon envisions a future where traditional goods and experiences are transformed into innovative and hybrid forms through the integration of digital capabilities. Despite the challenges of trust and regulatory compliance, Horizon strives to build consumer trust and operate within the complex framework of data-driven innovation. Through their research, innovation, and partnerships, Horizon Digital Economy Research is at the forefront of shaping the future of the digital economy.

## Industries

- 🧪 Science and Education
- 🧪 Universities and Colleges _(under Science and Education)_

## Links

- [linkedin](https://linkedin.com/company/horizon-digital-economy-research-institute)
- [instagram](https://instagram.com/horizon.nottingham)
- [twitter](https://twitter.com/horizonder)
- [facebook](https://facebook.com/Horizon-Digital-Economy-Research)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiPizH1MD/w/300/h/300/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773138324873)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idiPizH1MD/w/278/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785822122493)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Sapphire | #0c2577 | dark |
| Portage | #9896f0 | light |
| Matisse | #2461aa | accent |

## Fonts

- Century Gothic — asset _(custom)_
- Verdana — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiPizH1MD/w/450/h/300/idHb_sVss3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773138325000)

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_Source: <https://brandfetch.com/horizon.ac.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._