Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) is a major health insurance provider based in Newark, New Jersey, United States. It is an independent licensee of the Blue Cross Blue Shield Association. Established in 1932, Horizon BCBSNJ has a long history of providing quality healthcare coverage to individuals, families, and businesses in New Jersey.

It was initially created to help individuals afford medical expenses during the Great Depression. Over the years, the company has evolved and expanded its services to cater to the changing needs of its customers. The company's headquarters is located in Newark, New Jersey.

This state-of-the-art facility serves as the central hub for Horizon BCBSNJ's operations. The headquarters houses various departments including customer service, claims processing, marketing, and executive leadership. Horizon BCBSNJ offers a wide range of products and services to its customers.

It provides various health insurance plans, including individual and family plans, employer-based plans, Medicare plans, and Medicaid plans. The company also offers dental insurance, vision insurance, and prescription drug coverage. In addition, Horizon BCBSNJ provides wellness programs, disease management services, and telehealth solutions to promote and support the overall well-being of its members.

While Horizon BCBSNJ primarily operates in New Jersey, it does not have significant global operations. The company focuses its efforts on providing comprehensive and affordable healthcare solutions to the residents of New Jersey. It does not have any noteworthy subsidiaries, joint ventures, or partnerships on a global scale.

In terms of its market position and competition, Horizon BCBSNJ is one of the leading health insurance providers in New Jersey. It competes with other major insurers in the state, such as Aetna, Cigna, and UnitedHealthcare. The company has a strong market standing and a significant customer base due to its reputation for excellent customer service and comprehensive coverage options.

In recent years, Horizon BCBSNJ has focused on improving its digital capabilities and enhancing its technology infrastructure to better serve its members. The company has launched mobile apps and online platforms for easier access to healthcare resources and services. It has also introduced innovative programs and partnerships to improve health outcomes and lower healthcare costs for its members.

As of the latest available information, Horizon BCBSNJ continues to be a leading health insurance provider in New Jersey, committed to delivering high-quality healthcare services and products to its customers. The company remains focused on staying at the forefront of industry advancements and meeting the evolving needs of its members