# Jonathan Horst

- **Website:** <https://horstfp.com>
- **Primary alias:** `horstfp.com`

## Description

The Horst Group (THG) is a financial planning firm focused on helping women, LGBTQ+ clients, and young professionals connect their financial choices with the lives they want to lead. It offers guidance to help clients manage their resources and navigate both long-term goals and significant transitions. Its areas of expertise include life-altering events such as divorce, death, and career changes; equity compensation and stock options; tax planning and optimization; sustainability-focused ESG investing; and legacy and charitable planning. THG emphasizes integrity, equitable treatment, inclusion, and personal autonomy. Its approach differs from traditional asset-based advisory models: fees are based on expertise and years of experience rather than assets under management, and the firm does not require account minimums. THG publishes its service offerings and fee schedules and invites prospective clients to schedule a free consultation to explore how it can help. Through financial planning and investment guidance, The Horst Group seeks ways to align money management with clients’ priorities and aspirations.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [twitter](https://twitter.com/johodoesfinance)
- [instagram](https://instagram.com/johodoesfinance)
- [facebook](https://facebook.com/johodoesfinance)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEAeJgEG-/w/250/h/74/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790439242655)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEAeJgEG-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790439242758)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fountain Blue | #4eaeb5 | accent |
| Casal | #27575b | dark |
| Concrete | #f3f3f3 | light |

## Fonts

- Merriweather Sans — asset _(google)_
- Helvetica Neue — asset _(custom)_

---

_Source: <https://brandfetch.com/horstfp.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._