# Hortifruti - **Website:** - **Primary alias:** `hortifruti.com.br` - **Employees:** 1,001+ - **Location:** São Paulo, Sao Paulo, Brazil ## Description Hortifruti is a renowned Brazilian supermarket chain that specializes in selling fresh fruits, vegetables, and other high-quality food products. The company was established in 1989 in the city of Rio de Janeiro and has since grown to become a leading player in the Brazilian retail industry. Hortifruti's headquarters is located in the city of São Paulo, Brazil. From its headquarters, the company manages its network of stores across the country. With over 40 years of experience, Hortifruti has become a household name in Brazil due to its commitment to providing fresh and high-quality products to its customers. The main products offered by Hortifruti include a wide range of fresh fruits, vegetables, organic products, dairy items, baked goods, and gourmet products. The company prides itself on its extensive selection of locally sourced produce, and it also imports products from around the world to offer customers a diverse range of options. Although Hortifruti primarily operates within Brazil, it has expanded its operations globally through partnerships and joint ventures. In 2015, Hortifruti formed a partnership with Whole Foods Market, an American supermarket chain, to bring its concept of fresh and healthy foods to the United States. This partnership has allowed Hortifruti to gain exposure in the global market. In terms of market position, Hortifruti is one of the top supermarket chains in Brazil. It has a strong presence in major cities across the country and is known for its commitment to quality and customer satisfaction. While there are other competitors in the Brazilian retail industry, Hortifruti distinguishes itself through its focus on fresh and healthy products. In recent years, Hortifruti has made significant strides in expanding its product lineup and incorporating innovative strategies to drive growth. The company has introduced new services such as home delivery and implemented digital initiatives to enhance the customer experience. As of the latest updates, Hortifruti continues to thrive in the Brazilian market. The company remains committed to its mission of providing fresh and high-quality products to its customers. With its strong brand reputation and expanding presence, Hortifruti is well-positioned for further growth in the future. ## Industries - 🍔 Food and Drink - 🍔 Groceries _(under Food and Drink)_ - 🛍 E-commerce and Shopping ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idLl6VSj7v/w/106/h/65/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1737716436148) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Falu Red | #7a1515 | dark | | Jaffa | #f09350 | light | | Pirate Gold | #c68301 | accent | ## Fonts - OpenSans — asset _(google)_ - system-ui — asset _(system)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLl6VSj7v/w/1500/h/500/ideCar1yjX.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635893704569) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._