How Matters

How Matters is a brand that aims to improve aid and make it more effective. They believe that it's crucial to discuss the how of aid, as it shapes and influences the social good sector. How Matters focuses on generating dialogue and providing resources for international do-gooders to understand the skills and knowledge required to support local communities in overcoming obstacles.

Through their website, How Matters offers selected writings, interviews, and reflections on various topics related to international development and aid work. They also provide a platform for writers to contribute their perspectives and ideas on aid effectiveness. The brand emphasizes the need for accountability, community participation, and grassroots organizing in the development process.

How Matters encourages individuals and organizations in the social good sector to challenge power dynamics, promote community ownership, and foster equal partnerships. By doing so, they aim to create a more equitable and sustainable approach to aid that truly benefits the communities it intends to serve