# How NOT 2

- **Website:** <https://hownot2.com>
- **Primary alias:** `hownot2.com`

## Description

HowNOT2 is an online retailer and resource for climbers and other rope-based outdoor professionals. Its store brings together equipment for climbing, caving, canyoning, aid climbing, bolting, ice and snow activities, rope access, and technical rescue. The extensive catalog includes ropes, harnesses, carabiners, protection, belay and descender devices, pulleys, rigging gear, helmets, headlamps, packs, tools, and bolting supplies, alongside essentials such as apparel, books, and accessories. Shoppers can browse products from a wide range of established and specialist brands, as well as gear categories tailored to specific activities and needs. HowNOT2 also offers professional equipment, including rescue and rope-access gear, and features testing equipment such as load cells. Beyond shopping, the site provides gear guides and educational content, including resources for sport and trad climbing, big-wall climbing, top-rope soloing, bolting, canyon rope systems, and highlining. The site states that orders placed before 1 p.m. Pacific time, Monday through Saturday, ship the same day, subject to its stated offer.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Climbing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [instagram](https://instagram.com/hownot_2)
- [youtube](https://youtube.com/hownot2)
- [facebook](https://facebook.com/howNOTtoHighline)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iduLFqVD9g/w/820/h/431/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791170754112)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduLFqVD9g/w/731/h/731/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791170754278)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fern Frond | #638022 | accent |
| Indochine | #cc7a00 | dark |
| Red Orange | #f83a3a | light |

## Fonts

- DIN Next — asset _(custom)_
- Helvetica — asset _(custom)_

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_Source: <https://brandfetch.com/hownot2.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._