Welcome to the fabulous world of How To Cake It, the #1 online baking education brand in the world. We inspire, connect, educate, and delight a community of over 15 million Gen Z women, millennial moms, and their families who trust us as a leading authority on all things baking and sweets. Our secret ingredient is our team of talented and diverse culinary artists, baking experts, and influencers, who work together to create best-in-class baking videos, social content, courses, experiences, and books.

In addition to our educational offerings, we also collaborate with brands like Disney, Cadbury, Mattel, and Walmart to create impactful custom content and integrated marketing campaigns. We're all about throwing the tastiest party ever, and you're invited! Behind the magic are Connie Contardi and Jocelyn Mercer, who combine their expertise in television, media, marketing, and publicity to create unforgettable content and experiences. Yolanda Gampp, also known as the Queen of Cakes, brings her artistic flair and magnetic personality to our brand, making us truly unique.

Join our community of 15+ million and get ready to whip up stunning desserts with our expert artists, who teach their trade secrets in real-time. Whether you're a beginner or a seasoned baker, we have classes and courses taught by world-class artists to help you master techniques and create the sweets of your dreams. Welcome to How To Cake It, where creativity, collaboration, consistency, and community come together to make baking a truly joyful experience