# ESIC

- **Website:** <https://hoyesmarketing.com>
- **Primary alias:** `hoyesmarketing.com`

## Description

Hoy es Marketing is an annual marketing event presented by ESIC Business & Marketing School, bringing together professionals from marketing, business, communications and technology in Spain. Held at IFEMA in Madrid, it is designed as a gathering for sharing expertise, exploring industry trends and connecting with a broad professional community. The event features speakers who discuss topics shaping modern marketing and business, including the influence of geopolitics on consumption, new business and sales models, brand development, sustainability, talent, product innovation and customer relationships. Its programme has also covered first-party data, personalisation, artificial intelligence, omnichannel customer experiences and the changing expectations of younger audiences. Hoy es Marketing aims to offer attendees practical insights they can apply in their work, alongside opportunities to hear perspectives from business and marketing leaders. The organisers describe the experience as evolving into a festival for brands and attendees. Registration information is provided through the event website, and ESIC invites participants from its community and the wider public to attend.

## Industries

- 🧪 Science and Education
- 🧪 Business Training _(under Science and Education)_
- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🧪 Universities and Colleges _(under Science and Education)_

## Links

- [facebook](https://facebook.com/ESIC)
- [instagram](https://instagram.com/esicuniversity)
- [twitter](https://twitter.com/esic_university)
- [youtube](https://youtube.com/channel/UCoDKwdr1xgVNvlEu-rqmnNw)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmgtI_dCD/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792344256564)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idmgtI_dCD/w/820/h/325/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792344256441)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Radical Red | #ff305a | accent |
| Black | #000000 | dark |
| Picton Blue | #54a9eb | light |

## Fonts

- Funnel Display — asset _(google)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmgtI_dCD/w/1500/h/500/idpp-8CCNR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792344256777)

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_Source: <https://brandfetch.com/hoyesmarketing.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._