# HUF

- **Website:** <https://hufworldwide.com>
- **Primary alias:** `hufworldwide.com`

## Description

HUF Worldwide, founded in 2002 by skateboarding icon Keith Hufnagel, embodies the spirit of street culture rooted in the vibrant countercultures of 1980s New York City. Originally established in San Francisco's Tenderloin district, HUF has evolved into a respected global brand recognized for its unique fusion of skateboarding and streetwear.

HUF offers a diverse range of products, including stylish clothing like t-shirts, hoodies, and jackets, as well as accessories such as hats and socks. The brand's collaborations with artists, musicians, and designers result in provocative designs and limited-edition collections that resonate with both skaters and fashion enthusiasts alike.

With a dedication to quality craftsmanship and a clean aesthetic, HUF stands as a pioneer in the skate and lifestyle industry. Its commitment to pushing the culture forward is evident in each collection, making HUF a go-to brand for those who seek authenticity and creativity in their everyday wear. Experience HUF and embrace the culture of independent thought and expression.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/hufworldwide)
- [instagram](https://instagram.com/hufworldwide)
- [youtube](https://youtube.com/hufworldwide)
- [facebook](https://facebook.com/hufworldwide)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSoVkTWOs/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787752890062)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Paarl | #a66828 | accent |
| Black | #000000 | dark |
| Alto | #d9d9d9 | light |

## Fonts

- HufOverpassBold — asset _(custom)_
- HufOverpassBold — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSoVkTWOs/w/1500/h/500/idF8LcgHAU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787752890222)

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_Source: <https://brandfetch.com/hufworldwide.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._