# HUG AG

- **Website:** <https://hug-familie.ch>
- **Primary alias:** `hug-familie.ch`
- **Founded:** 1877
- **Employees:** 201+
- **Location:** Switzerland
- **Company kind:** PUBLIC COMPANY

## Description

HUG Guezli | Malters is a Swiss bakery brand with a rich tradition dating back to 1877. They specialize in producing delicious baked goods for HUG Guezli, HUG Food Service, Wernli, and DAR-VIDA. The brand prides itself on its commitment to authenticity and natural ingredients. HUG Guezli's product range includes their popular KnusperPUR biscuits, now available in a convenient chocolate variety. Wernli, a beloved biscuit brand, has been delighting people in Switzerland for generations with its perfect biscuit enjoyment. DAR-VIDA, on the other hand, is known as a healthy snack option that provides a powerful burst of energy. HUG Guezli | Malters also offers comprehensive solutions for the gastronomy industry, providing high-quality baked goods for various culinary applications. With a legacy of over 140 years, HUG Guezli | Malters is synonymous with premium enjoyment and a genuine commitment to quality.

## Industries

- 🍔 Food and Drink _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [linkedin](https://linkedin.com/company/hugag)
- [facebook](https://facebook.com/hugguezli)
- [youtube](https://youtube.com/channel/UClzc7idxhUB6Ej3z_oROtWg)
- [instagram](https://instagram.com/hugguezli)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5SNiQIdk/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788691965921)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id5SNiQIdk/w/820/h/663/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788691965823)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Koamaru | #17116b | dark |
| White | #ffffff | light |
| Valencia | #d6332f | accent |

## Fonts

- serif — asset _(custom)_
- Circular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5SNiQIdk/w/3300/h/825/idGAkaWtds.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788691966539)

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_Source: <https://brandfetch.com/hug-familie.ch>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._