Cal Poly Humboldt is undergoing an exciting transformation into a polytechnic institution, and they are seizing the opportunity to share their story and unique strengths with a wider audience. To achieve this, they have partnered with the esteemed marketing firm SimpsonScarborough to launch a comprehensive branding initiative. With their expertise in higher education marketing, SimpsonScarborough has successfully guided over 300 colleges and universities through similar branding initiatives.

Together, they will develop new graphic identities, create a brand strategy and awareness campaign, produce recruitment materials, revamp their digital presence, and more. This multi-year effort aims to showcase the university's strengths while embracing the essence of what sets Humboldt apart as a vibrant learning and working community. By raising their profile, they hope to attract new students and donors, foster stronger alumni engagement, establish partnerships, and instill a deeper sense of pride within the Cal Poly Humboldt community.

Stay tuned for more updates as they embark on this exciting journey!