# Hummel

- **Website:** <https://hummel.co.jp>
- **Primary alias:** `hummel.co.jp`

## Description

Hummel, a renowned Danish sports brand, is celebrated for its pioneering spirit, having developed the world's first studded soccer cleats. Since its inception, Hummel has been committed to transforming the sports landscape through innovative design and quality craftsmanship. The brand offers a diverse range of products that cater to athletes and sports enthusiasts alike, including footwear, apparel, and accessories for various sports such as football, handball, and basketball. 

Hummel’s offerings span from performance gear like jerseys and training wear to lifestyle sneakers, ensuring comfort and style off the field. The brand is dedicated to inclusivity, providing collections for men, women, and children. Additionally, Hummel engages its community through campaigns and collaborations, promoting not just sport but also a lifestyle aligned with active living. Whether you're wearing their gear for competition or leisure, Hummel embodies a commitment to quality, style, and the spirit of teamwork. Explore Hummel’s official online store to discover their latest collections and special promotions.

## Industries

- 🏈 Sports
- 🏈 Soccer _(under Sports)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [twitter](https://twitter.com/hummel_JP)
- [facebook](https://facebook.com/hummel.JP)
- [instagram](https://instagram.com/hummel_japan)
- [youtube](https://youtube.com/user/hummelsince1923)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idDooaiGJi/w/820/h/154/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785930773993)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDooaiGJi/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740927368509)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mexican Red | #a5262d | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Zen Kaku Gothic New — asset _(google)_
- BlinkMacSystemFont — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDooaiGJi/w/1500/h/500/id2fht_4W0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1785930774171)

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_Source: <https://brandfetch.com/hummel.co.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._