@hunkemoller.com
Hunkemöller offers beautifully designed body fashion to make you feel comfortable and confident.
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Description
Hunkemöller is a Dutch lingerie retailer with its headquarters in Hilversum, Netherlands. Established in 1886 by Wilhelm Hunkemöller, the company has grown to become a prominent player in the global lingerie market. Hunkemöller offers a wide range of lingerie, nightwear, swimwear, and accessories.
Its product lineup includes bras, panties, hosiery, loungewear, and sportswear, catering to women of various sizes and preferences. The company focuses on providing high-quality and fashionable lingerie that combines comfort and style. With an international presence, Hunkemöller operates over 970 stores in 24 countries, including various subsidiaries and joint ventures.
The company's expansion has been marked by strategic partnerships, such as collaborations with supermodel Doutzen Kroes and fashion designer Marlies Dekkers. Through these partnerships, Hunkemöller has gained greater visibility and accessed new markets. In terms of market position, Hunkemöller is a leading lingerie brand in Europe and has experienced significant growth worldwide.
It competes with other lingerie retailers like Victoria's Secret and La Perla. However, Hunkemöller has successfully carved out a niche for itself by offering a wide range of sizes and focusing on inclusivity and body positivity. Over the years, Hunkemöller has achieved several milestones and made significant changes to its brand strategy and product lineup.
Noteworthy events include the launch of the Doutzen's Stories collection, which was well-received by customers. The company has also expanded its e-commerce presence and invested in digital marketing to reach a wider customer base. As of the latest available information, Hunkemöller continues to thrive in the lingerie market.
The company remains committed to its goal of empowering women and helping them feel confident and beautiful. It continues to open new stores, expand its online presence, and introduce new collections to cater to evolving customer needs. In summary, Hunkemöller is a Dutch lingerie retailer known for its high-quality and fashionable products.
With a strong presence worldwide, the company has established itself as a leading brand in the lingerie market, competing with established players through strategic partnerships and a diverse product range. Hunkemöller's growth and commitment to customer satisfaction position it well for continued success in the industry
Company Type
Public Company
Company Size
5001-10,000
Year Founded
1886
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