Huis voor de Sport Groningen is a brand that is dedicated to promoting an active and healthy lifestyle in the province of Groningen. They work together with various stakeholders including associations, educational institutions, municipalities, and businesses to achieve this goal. Under their initiative called 'De Vitale Club', Huis voor de Sport Groningen aims to support and strengthen associations, both financially and organizationally, while also encouraging collaboration with local organizations and fulfilling a societal role.

For municipalities and governments, Huis voor de Sport Groningen provides assistance in developing sports and exercise policies, advice on facilities, and help in creating sports and exercise programs. Educational institutions can seek their guidance for designing physical education programs and implementing sports and exercise initiatives in schools. Businesses can rely on Huis voor de Sport Groningen for support in practicing corporate social responsibility, personnel management, and vitality coaching in the workplace.

Furthermore, Huis voor de Sport Groningen actively participates in projects like 'De Energieke Club', which focuses on reducing and making sports clubs more energy-efficient. They believe in the power of sport and exercise in creating a healthy and sustainable Groningen, where people are connected to each other