# IAB Tech Lab - **Website:** - **Primary alias:** `iabtechlab.org` ## Description The IAB Technology Laboratory (Tech Lab) is a non-profit organization established in 2014, dedicated to developing foundational technology and standards for the digital media ecosystem. With a global member community including digital publishers, ad technology firms, agencies, marketers, and more, IAB Tech Lab focuses on solutions for brand safety, ad fraud, identity, data privacy, ad experiences, and programmatic effectiveness. Their work includes creating industry standards like the OpenRTB bidding protocol, ads.txt anti-fraud specification, VAST video specification, and the DigiTrust identity service. Members have access to tools like the Ads.Txt Crawler and the Open Measurement SDK. For those interested in joining or learning more, visit their website at https://iabtechlab.com. Stay informed about the latest news, events, and standards by subscribing to their newsletter. ## Industries - 🖥 Computers Electronics and Technology - 🖥 Advertising Networks _(under Computers Electronics and Technology)_ - 📊 Business and Consumer Services ## Links - [twitter](https://twitter.com/iabtechlab) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0VjwPNFj/w/643/h/466/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1757875665793) - icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0VjwPNFj/w/320/h/320/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1757875665879) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Pomegranate | #ea361c | accent | | Outer Space | #32373c | dark | | White | #ffffff | light | ## Fonts - Helvetica — asset _(custom)_ - var(--tec-font-family-sans-serif) — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0VjwPNFj/w/1500/h/500/idSNsg3N-_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1757875666139) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._