# IAB

- **Website:** <https://iambeastmode.myshopify.com>
- **Primary alias:** `iambeastmode.myshopify.com`

## Description

I AM BECOMING (IAB) is a dynamic athletic apparel brand founded by Tom Patterson in Sacramento, California, in 2013. With a mission driven by personal growth and empowerment, IAB has evolved from a small operation of handmade t-shirts to one of the fastest-growing e-commerce platforms in the athletic apparel industry. The brand focuses on inspiring individuals to reach their potential through high-quality, technical apparel designed for various activities, including yoga, cross-training, mixed martial arts, running, and cycling.

At IAB, the ethos is clear: "Don’t wish it was easier, wish you were better." This mantra reflects their commitment to fostering a community that values hard work, resilience, and positive mindset. Their innovative products, which include items like no-ride shorts and high-waisted leggings, are battle-tested by elite athletes, ensuring performance and comfort. IAB not only sells clothing but promotes a lifestyle of continuous improvement, encouraging customers to embrace both their successes and setbacks. Join I A B | M F G on the journey to becoming your best self.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/IABMFG)
- [facebook](https://facebook.com/iambecomingmfg)
- [instagram](https://instagram.com/iab_mfg)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5HUzpT-d/w/300/h/68/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1731133378255)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5HUzpT-d/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731133378792)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Valencia | #d54d4d | accent |
| Mine Shaft | #333333 | dark |
| White | #ffffff | light |

## Fonts

- Raleway — asset _(google)_
- Raleway — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5HUzpT-d/w/1500/h/500/id_v-e4l3W.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731133378569)

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_Source: <https://brandfetch.com/iambeastmode.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._