# IAMS

- **Website:** <https://iams.co.uk>
- **Primary alias:** `iams.co.uk`

## Description

IAMS is a pet food brand founded in 1946, with more than 75 years of experience developing nutrition for cats and dogs. Its approach is shaped by an emphasis on pets’ nutritional needs and recipes with high-quality animal protein, designed to support well-being while making mealtimes enjoyable. The brand describes its products as expert-developed and offers a range of choices without fillers, artificial colours, artificial flavours or genetically modified ingredients.

In the United Kingdom, IAMS provides dry food for cats and dogs, as well as wet food for cats. Its cat range includes recipes for kittens, adult cats and senior cats, with options featuring chicken, ocean fish, lamb, tuna, salmon and turkey. The brand also highlights food for cats with sensitive digestion. Customers can browse products by life stage and food type, and access guidance on cat nutrition, behaviour, care and health. IAMS presents its Advanced Nutrition range as combining high levels of animal protein with varied flavours, aiming to offer balanced nutrition alongside meals cats enjoy.

## Industries

- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_

## Links

- [facebook](https://facebook.com/IamsUnitedKingdom)
- [instagram](https://instagram.com/iamspetsuk)
- [youtube](https://youtube.com/channel/UCKrfbv9AytydPT7MzEA0snw)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/ida1jav-os/w/820/h/801/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793742295607)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ida1jav-os/w/714/h/714/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793742295764)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flamenco | #ff8007 | accent |
| Shiraz | #b40e29 | dark |
| Tan | #d4b596 | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- var(--bs-body-font-family) — asset _(custom)_

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_Source: <https://brandfetch.com/iams.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._