# Not Butter

- **Website:** <https://icantbelieveitsnotbutter.com>
- **Primary alias:** `icantbelieveitsnotbutter.com`

## Description

Not Butter is a beloved brand that has been revolutionizing the world of spreads since 1981. Their flagship product, I Can't Believe It's Not Butter! Original, hit store shelves and became an instant sensation. Offering a delectable taste and texture that rivals real butter, it was hailed as the best thing to happen in the eighties. Over the years, Not Butter has continued to innovate and expand their product line. They introduced the convenient spray form, allowing you to easily add a touch of non-buttery goodness to your meals. They even ventured into the vegan market, creating a plant-based version of their iconic spread. Not content with just spreads, Not Butter also offers Baking Sticks, perfect for all your baking needs. Whether you're making cookies, cakes, or pastries, these sticks deliver the same rich and creamy flavor. Their commitment to quality earned them the certification of being Heart Healthy by the American Heart Association. This recognition further solidifies Not Butter's dedication to providing nutritious options for their consumers. In 2022, they took their brand to new heights by launching The Butter Compartment, a mouthwatering streaming series available exclusively on Notflix. With Not Butter, it's not just about spreads – it's a whole experience that's better than butter.

## Industries

- 🍔 Food and Drink

## Links

- [facebook](https://facebook.com/icantbelieveitsnotbutterUSA)
- [instagram](https://instagram.com/icantbelieveitsnotbutter)
- [linkedin](https://linkedin.com/company/145200636)
- [youtube](https://youtube.com/channel/UCFZFSJRXBvyYCzd5HiPs61g)
- [twitter](https://twitter.com/icantbelieveits)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLkwU1oC6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790336780673)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idLkwU1oC6/w/400/h/300/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778797780907)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ultramarine | #1003a3 | accent |
| Guardsman Red | #b50314 | dark |
| Wheat | #f3ddae | light |

## Fonts

- var(--ff-pageHeadings) — asset _(custom)_
- congenial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLkwU1oC6/w/1500/h/500/idpjZvPcLg.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790336780925)

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_Source: <https://brandfetch.com/icantbelieveitsnotbutter.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._