# Iceland

- **Website:** <https://iceland.co.uk>
- **Primary alias:** `iceland.co.uk`
- **Verified:** yes
- **Employees:** 501+
- **Location:** Chester, Cheshire, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

Iceland Foods is a chain of supermarkets operating in the United Kingdom, specializing in frozen food products. It was founded in 1970 by Malcolm Walker and Peter Hinchcliffe in Oswestry, Shropshire. The headquarters of Iceland Foods is located in Deeside, Flintshire, in Wales, United Kingdom. Iceland Foods primarily offers a wide range of frozen food products, including ready meals, vegetables, meat, fish, desserts, and bakery items. In addition to frozen food, the company also sells fresh produce, groceries, and household essentials. Iceland Foods is known for its focus on providing affordable and quality frozen food options to its customers. On a global scale, Iceland Foods has expanded its presence through strategic partnerships and subsidiaries. In 1999, the company entered a joint venture with Booker Group to form the Iceland Group. Through this partnership, Iceland Foods gained access to Booker's wholesale distribution network, further enhancing its operations. In terms of market position, Iceland Foods is one of the leading frozen food retailers in the United Kingdom. The company faces competition from other major supermarket chains, such as Tesco, Asda, and Sainsbury's. Despite competition, Iceland Foods has established a strong customer base with its unique offering of frozen food products. In terms of notable events and achievements, Iceland Foods became the first major retailer in the UK to ban the use of plastic bags in its stores in 1993. This demonstrated the company's commitment to environmental sustainability. Additionally, Iceland Foods has been recognized for its social responsibility initiatives, such as supporting food banks and offering affordable food options. As of the latest information available, Iceland Foods continues to expand its presence in the United Kingdom with new store openings and a focus on improving its digital offerings. The company has also made efforts to increase its range of plant-based and vegan products, catering to the growing demand for these options. It continues to serve as a popular choice for customers looking for affordable and convenient frozen food products. In conclusion, Iceland Foods is a renowned frozen food retailer in the United Kingdom, offering a wide range of products. It has a strong market position and a history of implementing sustainable initiatives. With its ongoing expansion efforts and focus on catering to changing consumer demands, the company remains a prominent player in the retail industry.

## Industries

- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_

## Links

- [facebook](https://facebook.com/icelandfoods)
- [instagram](https://instagram.com/icelandfoods)
- [twitter](https://twitter.com/IcelandFoods)
- [youtube](https://youtube.com/IcelandFoods)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idkHK-vzVj/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1791881896202)
- Icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkHK-vzVj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791881929288)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Monza | #cc092f | accent |

## Fonts

- Times — asset _(custom)_
- Times — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkHK-vzVj/w/1500/h/500/theme/dark/idtFeKPhEn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791882009859)

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_Source: <https://brandfetch.com/iceland.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._