# iFIT

- **Website:** <https://iconfitness.com>
- **Primary alias:** `iconfitness.com`
- **Employees:** 1,001+
- **Location:** Logan, Utah, United States

## Description

Founded in 1977, iFIT has been a pioneer in the home fitness industry, continuously evolving its products and services to meet the changing needs of consumers. iFIT's headquarters is located in Logan, Utah. The facility spans over 100,000 square feet and houses the company's research and development, manufacturing, marketing, and customer support departments. With a team of over 400 employees, iFIT is dedicated to providing high-quality fitness solutions to its global customer base. The company's main products include treadmills, stationary bikes, rowing machines, and other exercise equipment that are integrated with iFIT's interactive technology. These machines offer users access to a vast library of on-demand fitness classes, virtual training sessions, and personalized workout plans. The workouts are led by experienced trainers who guide users through various exercises and provide real-time feedback, creating an immersive and engaging fitness experience. iFIT operates on a global scale, catering to customers worldwide. The company has established partnerships with leading fitness equipment manufacturers to incorporate its technology into their products, resulting in a wider distribution network. Noteworthy subsidiaries and joint ventures include partnerships with NordicTrack, ProForm, and Freemotion Fitness. These collaborations have contributed to iFIT's significant market presence and helped solidify its position as a leader in the home fitness industry. In terms of market position, iFIT has become a dominant player in the global fitness technology market. The company's innovative products and comprehensive digital platform have made it a popular choice among consumers seeking convenient and engaging workout solutions for their homes. With its extensive range of fitness equipment and a robust ecosystem of digital content, iFIT has outshined many competitors in the industry. In recent years, iFIT has focused on expanding its product lineup and diversifying its offerings. The acquisition of Mirror, a high-tech, interactive fitness device, has been a major milestone for the company. This strategic move has allowed iFIT to enter the rapidly growing market of connected fitness mirrors, further strengthening its position as a leader in the industry. As of today, iFIT continues to innovate and expand its product range, constantly striving to provide cutting-edge fitness solutions for its customers. With a loyal customer base and a strong market presence, iFIT remains at the forefront of the home fitness industry, poised for further growth and success.

## Industries

- 🖥 Computers Electronics and Technology
- ⛑ Health
- ⛑ Nutrition Diets and Fitness _(under Health)_
- 🖥 Consumer Electronics _(under Computers Electronics and Technology)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idvygWEiI3/w/820/h/224/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771189401421)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Cerulean | #0091da | accent |

## Fonts

- PFDINTextCompPro-Bold — asset _(custom)_
- PFDINDisplayPro-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvygWEiI3/w/1500/h/500/iduX4McDki.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771189401689)

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_Source: <https://brandfetch.com/iconfitness.com>_
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