# IDeA հիմնադրամ

- **Website:** <https://idea.am>
- **Primary alias:** `idea.am`
- **Founded:** 2014
- **Employees:** 51+
- **Location:** Yerevan, Yerevan, Armenia
- **Company kind:** NON PROFIT

## Description

IDeA հիմնադրամ | Yerevan is the brand behind the Aurora Humanitarian Initiative, a foundation dedicated to addressing humanitarian challenges worldwide. With a focus on helping the most destitute, this initiative aims to transform the experience of the Armenian Genocide survivors into a global movement. Through their various programs, including the Aurora Prize for Awakening Humanity, #AraratChallenge movement, Aurora Dialogues, Aurora Grants, Aurora Community, Aurora Index, and the 100 LIVES Initiative, they provide education and healthcare to those affected by war and urgent humanitarian challenges. Guided by the vision of We believe that even in the darkest times, a brighter future is in the hands of those who are committed to giving others help and hope, they promote action-based philanthropy focused on tangible results. Founded by philanthropists Vartan Gregorian, Noubar Afeyan, and Ruben Vardanyan, the brand has gained the support of thousands of individuals and partners, working together to expand the circle of saviors and save more lives.

## Industries

- 🎗 Philanthropy _(under Community and Society)_
- 🎗 Community and Society

## Links

- [facebook](https://facebook.com/IDeAFDN)
- [linkedin](https://linkedin.com/company/idea-foundation-armenia)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_0jSwQe9/w/820/h/170/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771784640664)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_0jSwQe9/w/251/h/251/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1771784640751)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Salt Box | #716e73 | accent |
| Silver | #c4c4c4 | light |

## Fonts

- Century Gothic — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_0jSwQe9/w/1536/h/768/idRjvzZmzo.png?c=1bxid64Mup7aczewSAYMX&t=1763534604000)

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_Source: <https://brandfetch.com/idea.am>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._