# IDUN Minerals

- **Website:** <https://idunminerals.com>
- **Primary alias:** `idunminerals.com`
- **Founded:** 2011
- **Employees:** 11+
- **Location:** Stockholm, Stockholm County, Sweden
- **Company kind:** PUBLIC COMPANY

## Description

IDUN Minerals | Stockholm is a beauty brand with a global following. Born in Stockholm over 12 years ago, on International Women's Day, IDUN Minerals is committed to providing high-performance formulas and high-quality results. Their products are developed in collaboration with researchers and dermatologists to ensure they meet the needs of all skin types, including the most sensitive. IDUN Minerals prides itself on inclusivity, offering a wide range of shades infused with highly purified minerals. As a sustainable beauty brand, they prioritize local production, transparency, and reducing their environmental impact. They are also working towards becoming 100% vegan. The brand has received recognition and awards from the Swedish Beauty Awards, the Scandinavian Global Makeup Awards, and has been recommended by Asthma Allergy Nordic. With their clean and pure approach to beauty, IDUN Minerals is a trusted name in the industry. Caroline Thunstedt, the CEO, is dedicated to leading IDUN Minerals as a science-based, conscious beauty brand. Her ultimate goal is to implement a circular business model by 2030, demonstrating the brand's commitment to humans, animals, and nature. Discover the beauty of IDUN Minerals and experience their simply pure and clean products.

## Industries

- 🏭 Chemical Industry _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [youtube](https://youtube.com/c/IDUNMineralsStockholm)
- [instagram](https://instagram.com/idunminerals)
- [linkedin](https://linkedin.com/company/idun-minerals-ab)
- [facebook](https://facebook.com/idunminerals)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idZvLM6M9T/w/1500/h/1500/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775076680659)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idZvLM6M9T/w/280/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1775076680096)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Stiletto | #912f46 | accent |
| Black | #000000 | dark |
| Gallery | #efefef | light |

## Fonts

- Roboto — asset _(google)_
- var(--text-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idZvLM6M9T/w/1128/h/191/idQ6AcncbD.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775076680768)

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_Source: <https://brandfetch.com/idunminerals.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._