Independent Eye Care Professionals (IECP) is a brand dedicated to helping independent optometrists compete, survive, and flourish in an industry dominated by corporate giants. With a focus on positive patient health outcomes, IECP strives to support independent eye care providers with freedom of choice and fair business practices. IECP is the founding organization that has grown into VCD and VCD Labs, offering a range of products and services to empower independent optometrists.

Vision Care Direct (VCD) aims to keep optometry independent by providing the support structures ODs need. VCD Labs, on the other hand, levels the playing field by offering high-quality materials and complete eyewear at fair prices, without the influence of stockholders and millionaire CEOs. Joining the network of independents allows eye care providers to reach beyond the giants and provide true healthcare to their patients.

By joining IECP, independent optometrists can take control of their practice, provide the best care, and run a profitable business. It's time to challenge the status quo and put the competitive advantage back into your hands