IFBAlliance is a global brand dedicated to improving public health by empowering consumers to make balanced dietary choices. Founded in 2008 by CEOs of major food and non-alcoholic beverage companies, IFBAlliance works in alignment with the World Health Organization’s goals to enhance global health. Their core commitments focus on addressing nutrition and health concerns, in line with the UN Political Declaration on noncommunicable diseases.

IFBAlliance takes proactive measures to enhance product formulation, including adding beneficial ingredients, reducing saturated fats, eliminating trans fats, lowering sodium content, and reducing sugar and calorie levels. They also prioritize providing nutrition information through front-of-pack labeling systems and promoting nutrition literacy. Responsible marketing is another key aspect of their mission, which involves compliance reporting and voluntary regional and national pledge programs.

Furthermore, IFBAlliance endeavors to foster healthy and sustainable living through various company initiatives. They regularly report on their progress and work collaboratively with stakeholders to find innovative and sustainable solutions for global health challenges. With a strong emphasis on their commitments, IFBAlliance aims to shape a healthier and more sustainable food system for people and the planet