# ILLUM

- **Website:** <https://illum.dk>
- **Primary alias:** `illum.dk`

## Description

ILLUM is a luxury department store in Copenhagen, presenting itself as one of Scandinavia’s most spectacular shopping destinations. Located at Østergade 52, the store brings together a broad selection of brands and shopping categories, including men’s and women’s fashion, sportswear and athleisure, children’s products, beauty, design, jewellery and watches, and food. Customers can also shop online.

Beyond retail, ILLUM offers services designed to make visits more personal and convenient. Its Personal Shopper service provides professional styling guidance in a private suite on the second floor. Beauty services include luxury treatments, while the store’s customer facilities include a Customer Lounge. ILLUM Rooftop offers dining and city views, and the building also houses Bucherer, known for watches and jewellery, and Sehested Dentists on the third floor.

The store is open daily from 10 a.m. to 8 p.m.; ILLUM Rooftop has separate hours. Visitors can explore brand and floor directories, restaurants, services, and events. The free ILLUM Key membership offers 10% off a first purchase, subject to exclusions.

## Industries

- 🛍 E-commerce and Shopping
- 💎 Luxury
- 🏝 Lifestyle
- 🏝 Jewelry and Luxury Products _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/Illumsince1891)
- [instagram](https://instagram.com/illumcph)
- [youtube](https://youtube.com/illumcph)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9uqiV_2D/w/864/h/864/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1792524338374)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9uqiV_2D/w/820/h/815/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792524338264)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cornflower Blue | #66afe9 | accent |
| Plantation | #2a4745 | dark |
| Linen | #f9ebe5 | light |

## Fonts

- Canela Deck Web — asset _(custom)_
- Canela Deck Web — asset _(custom)_

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_Source: <https://brandfetch.com/illum.dk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._