Illumai is a brand that offers a range of products and services to address frizzy hair. Frizz occurs when the hair shaft's outer layer is lifted, allowing moisture to enter and causing the hair to swell and warp. Illumai's products aim to prevent and fix frizzy hair by restoring and maintaining the natural barrier of the hair shaft.

Unlike synthetic products that simply hide damage, Illumai's formulas behave like the proteins and lipids naturally produced in your hair and scalp. Their product lineup includes a cleanse shampoo, nurture conditioner, protect leave-in spray, and a travel pack for on-the-go convenience. To combat frizz, Illumai recommends closing the vapor barrier by restoring the waxy layer that keeps out moisture.

They also advise limiting heat styling, using a wide-toothed comb on wet hair, staying hydrated, washing with sulfate-free products, and avoiding styling products with alcohol. Illuminate your hair and say goodbye to frizz with Illumai's innovative solutions