Illuminate. org is a brand that aims to transform San Francisco into the City of Awe through large-scale public art projects that inspire and evoke a sense of wonder. Founded in 2011, Illuminate brings together diverse groups of people to create impossible works of art that tap into humanity's better nature. By embracing the beauty and self-expressive spirit of San Francisco, Illuminate seeks to reinvent the city and make it an amazing place for its residents and the world.

Through ten thousand direct actions such as planting flowers, picking up brooms, painting murals, and making music, Illuminate invites everyone to participate in this transformative movement. Join Illuminate in their mission to create awe-inspiring art and help make San Francisco shine in the eyes of the world.