# I Love Ugly

- **Website:** <https://iloveugly.com>
- **Primary alias:** `iloveugly.com`

## Description

I Love Ugly (ILU) is a unique and dynamic brand that offers a curated collection of high-quality, premium men's streetwear and lifestyle products. Established in 2008 as an art project by founder and Creative Director Valentin Ozich, ILU has grown into a globally recognized brand with a strong emphasis on creativity, inspiration, and self-expression. Drawing inspiration from late-night brainstorming sessions and a passion for design, ILU offers a wide range of products including pants, t-shirts, shirts, jackets, knitwear, and accessories. With a commitment to exclusivity and maintaining a premium brand experience, ILU remains a direct-to-consumer brand through its online and retail stores. The brand's innovative designs and attention to detail have garnered a cult following, with celebrities like A$AP Rocky and Kanye West among its dedicated fans. Furthermore, ILU prides itself on its sustainability initiatives, including the reduction of plastic use, biodegradable packaging, and a focus on natural fibers. In addition to menswear, ILU is expanding its product range to include womenswear, ensuring that everyone can experience the ILU lifestyle. At ILU, we strive to inspire and empower individuals to become the best version of themselves and influence those around them.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/iloveugly)
- [instagram](https://instagram.com/iloveugly)
- [twitter](https://twitter.com/iloveugly)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsXMve9_R/w/898/h/72/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788860925054)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsXMve9_R/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788860925160)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Torch Red | #fa2335 | accent |

## Fonts

- var(--oke-text-fontFamily) — asset _(custom)_
- Helvetica — asset _(custom)_
- Helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsXMve9_R/w/1500/h/500/idfCwthryx.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788860925359)

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_Source: <https://brandfetch.com/iloveugly.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._