# ILUUM

- **Website:** <https://iluum.com>
- **Primary alias:** `iluum.com`
- **Founded:** 2013
- **Employees:** 2+
- **Location:** Tallinn, Harjumaa, Estonia
- **Company kind:** PRIVATELY HELD

## Description

ILUUM is a pioneering outdoor sports equipment brand that focuses exclusively on nordic walking. With a vision to provide a sustainable method of physical activity, ILUUM offers specially designed walk enhancing poles. These poles tap into the untapped upper body energy during walking, making your walk purposeful and transforming it into a full-body exercise.

The brand's history began with Terje Muuli, the founder and CEO, who discovered nordic walking during her school days and later reignited her passion for it. With over a decade of experience in manufacturing ski and nordic walking equipment, Terje realized the untapped potential of walking with poles and decided to spread this message to the world.

ILUUM's mission is to enhance the effectiveness of the most basic form of exercise - walking - and promote harmony between the body and soul. Their specially designed walking poles allow you to engage your entire body, including your arms, while walking.

ILUUM values design, ensuring their products are accessible to all, regardless of body type, age, or exercise level. They prioritize education, leveraging their global experience and feedback from nordic walkers to highlight the proven health benefits of using ILUUM poles. Innovation is also at the heart of ILUUM, with exciting new developments on the horizon.

Join ILUUM in their mission to make your walk more purposeful by subscribing to their mailing list and be the first to discover their latest updates.

## Industries

- 🏈 Sports

## Links

- [youtube](https://youtube.com/iluumchannel)
- [instagram](https://instagram.com/iluumchannel)
- [linkedin](https://linkedin.com/company/iluum)
- [facebook](https://facebook.com/iluumchannel)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idO8YnZgmn/w/50/h/58/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778971844805)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idO8YnZgmn/w/1600/h/1600/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1694940332980)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Christi | #3cbc13 | accent |
| San Felix | #0f6e11 | dark |
| Melrose | #b3bdfe | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/iluum.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._