Imaginactive Fitness is a revolutionary brand that combines exercise with entertainment to create immersive workout experiences. With the aim to transform workouts into enjoyable and rewarding activities, Imaginactive uses audio drama to ignite the imagination and bring physical activity to life. Their flagship product, the audio fitness adventure called Apocalypse Survival Training, is a comedy adventure series where each episode becomes a workout.

Incorporating running, bodyweight circuits, and yoga/stretch exercises, this binaural and high-fidelity audio drama places the user as the main character in a parallel reality London that is under alien invasion. Imaginactive's mission is to make exercise accessible and fun for everyone. They believe that exercise should not only be physically beneficial but also mentally and emotionally engaging.

By merging the worlds of exercise and entertainment, they have created an affordable and accessible form of exer-tainment that can be enjoyed anytime, anywhere. Led by founder and creative director Adele Andersen, Imaginactive is passionate about improving the lives of millions of people who may not initially enjoy exercise but can now embrace it with enthusiasm. Explore the transformative power of audio fitness adventures by trying out Apocalypse Survival Training on the Imaginactive fitness app