Beaty is a brand that focuses on saving lives during medical emergencies, particularly in cases of Sudden Cardiac Arrest. Their vision is to help individuals address these critical situations and increase the chances of survival through immediate response. Beaty aims to bridge the gap between the number of people who can perform CPR and those who actually perform it during cardiac emergencies.

They have developed a device called BEATY, which provides real-time feedback and guidance for bystanders and individuals without medical knowledge when performing CPR. This feedback allows for adjustments in the applied force during chest compressions, ensuring the victim's heart is effectively compressed and sufficient blood flow is provided to vital organs. Beaty emphasizes simplicity, accessibility, and affordability in their product design, making it user-friendly and within reach for everyone.

By strengthening the first links of the survival chain and creating an effective bystander community, Beaty believes that more lives can be saved each day