# Imperial Brands PLC

- **Website:** <https://imperialbrandsscience.com>
- **Primary alias:** `imperialbrandsscience.com`

## Description

Imperial Brands Science is the scientific information platform of Imperial Brands PLC, focusing on consumer health, nicotine, tobacco harm reduction and next generation products (NGPs). The site explains the company’s scientific assessment framework and its consumer-centric, close-to-real-world approach, and shares information about nicotine and its relationship with smoking-related disease. It also covers alternatives designed to deliver nicotine without tobacco combustion, including oral nicotine pouches, vapes and heated systems. These are discussed as potentially harm-reduced alternatives; the site does not present NGPs as medically licensed smoking-cessation products.

Visitors can explore product technologies, common misconceptions, relative-risk considerations, flavours, technical standards and efforts to address illicit NGPs. The platform supports scientific engagement through news, magazine content, videos, infographics, presentations, posters and research papers, alongside information about alternatives to animal testing. Imperial Brands Science describes its purpose as communicating science, encouraging transparency and collaboration, and helping audiences understand the evidence and innovation behind the company’s products.

## Industries

- 🏝 Lifestyle
- 🏝 Tobacco _(under Lifestyle)_

## Links

- [linkedin](https://linkedin.com/company/imperial-brands-plc)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idVEqiheLL/w/820/h/129/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791388912325)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVEqiheLL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791388912444)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Trinidad | #e35300 | accent |
| Blue Charcoal | #020e27 | dark |
| White | #ffffff | light |

## Fonts

- Blender Pro — asset _(custom)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVEqiheLL/w/200/h/50/idi9W-rtzS.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791388912530)

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_Source: <https://brandfetch.com/imperialbrandsscience.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._