!important Safety Technologies is a leading brand that provides safety solutions for pedestrians and autonomous cars. Their mission is to save 1 million lives over the next decade by improving road safety for all. Working closely with car manufacturers, telecom companies, and government officials, they aim to protect vulnerable road users around the world.

One of their key products is the app, which creates a Virtual Protection Zone around each individual using their mobile device. This app communicates the user's location coordinates to nearby certified automated vehicles, augmenting their sensor input. This ensures that pedestrians are recognized and tracked, preventing any collisions.

An important technology developed by !important Safety Technologies is the patented Pedestrian-to-Vehicle (P2V) solution. This innovative system tracks the locations of Vulnerable Road Users (VRUs) via their mobile devices and uses AI to determine the risk factor between each VRU and nearby connected vehicles. This data is then shared with the connected vehicles and VRUs to prevent accidents.

Notably, !important's software-only solution offers distinct advantages. It does not require a line-of-sight between the subject vehicle and the target, works in all lighting and weather conditions, and can quickly react to unexpected pedestrian behaviors. By combining vehicle-based sensors and V2I technologies, !important Safety Technologies can address approximately 50% of pedestrian fatality scenarios.

Their P2V solution plays a critical role in preventing accidents on open roads where vehicle-based sensors have limited effect. With !important Safety Technologies, pedestrians and autonomous cars can work together to ensure safer roads and protect lives