Welcome to Impossible, a brand that combines storytelling and technology to explore the gifts our world has to offer. Our mission is to encourage a planet-centric vision and celebrate the abundance and generosity of our reality. At Impossible, we offer various forms of media content, including magazines, podcasts, and short films, all focused on promoting a deeper appreciation for our planet.

Back in 2011, we started as a digital platform based on the gift economy, inspiring acts of kindness from over 100,000 people. This led to the creation of our physical magazines, Impossible to Print 1 and 2, where we shared stories of encounters and other positive news. Now, we are returning to our roots with a third digital issue, reflecting on the gifts we receive from Earth day by day - gifts from the land, water, and space.

Through art, science, and gratitude, we invite you to join us in exploring the universe through the lens of gift-giving. Additionally, we collaborate with organizations like Nowness, Vice, Flourishing Diversity, and The Serpentine to produce captivating short films. Our podcasts, such as Who Cares Wins, Midnight Cuddles, and What If We Get It Right, offer thought-provoking conversations.

Founded by Lily Cole and Kwame Ferreira, with a team of accomplished advisors, including Jimmy Wales and Nicola Howson, Impossible is a brand that brings together inspiration, creativity, and innovation. Join us on our journey to embrace the beauty and generosity of our world. Sign up for our newsletter to stay updated, and follow us on Instagram for a visual feast.

Thank you for being here with us!