Improper Goods is a dynamic and forward-thinking brand dedicated to helping businesses thrive. With a holistic approach, they provide comprehensive support to evaluate your current status, identify your goals, and guide you on the clearest path to achieve them. Their process begins with a simple form to understand your business, followed by an evaluation to determine how they can best assist you.

This is followed by an initial 30-minute meeting at no charge, during which they offer an assessment of your business and provide concrete advice. They leave room for specific questions and offer a tailored proposal on how they can help you reach your goals. Led by Genevieve Brazelton and Dan Brazelton, Improper Goods draws from their extensive experience in business, marketing, and entrepreneurship.

Their expertise in branding, messaging, marketing strategy, and operations ensures that startups in the food industry have a strong foundation for sustainable growth. Choose Improper Goods to build a better business and unlock your true potential