# IMR

- **Website:** <https://imr.pt>
- **Primary alias:** `imr.pt`
- **Founded:** 2002
- **Employees:** 11+
- **Location:** Lisboa, Portugal
- **Company kind:** PRIVATELY HELD

## Description

IMR, or Instituto de Marketing Research, is a reputable market research and consulting company that has been providing valuable insights and support to clients for the past 17 years. Specializing in consumer behavior, segmentation, branding, loyalty, new products, concepts, advertising campaigns, and market evaluation, IMR helps businesses make informed investment decisions. With an impressive track record of completing over 200 projects annually, they primarily serve industries such as Retail, Fast-Moving Consumer Goods, Energy, Finance, and Postal services. IMR offers a comprehensive range of solutions to meet their clients' needs. As a full-service agency, they conduct in-person, telephone, and online surveys, as well as employ online panels, focus groups, individual interviews, hall tests, and desk research. Moreover, they provide valuable insight into customer experiences through feedback, satisfaction measurements, segmentation, and mystery shopping. Additionally, IMR specializes in monitoring and evaluating advertising campaigns, assessing brand value and positioning, quantifying markets, and conducting product and concept testing to optimize prices. Stay updated with the latest news and industry trends through their news section. IMR values privacy and offers employment opportunities across various sectors. Partner with IMR to gain a competitive edge and make informed business decisions.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [facebook](https://facebook.com/imrmarketresearch)
- [linkedin](https://linkedin.com/company/imr---instituto-de-marketing-research)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idErNfMvz3/w/820/h/109/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1746553208121)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idErNfMvz3/w/500/h/500/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1746553208209)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Husk | #ba9c60 | accent |
| Chambray | #39638b | dark |
| White | #ffffff | light |

## Fonts

- Montserrat — asset _(google)_
- Montserrat — asset _(google)_

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_Source: <https://brandfetch.com/imr.pt>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._