# in-financial.com - **Website:** - **Primary alias:** `in-financial.com` ## Description Innovative Financial, Inc. is a financial services firm based in Troy, Michigan, focused on helping individuals and families make informed decisions about their financial futures. Its client-first philosophy emphasizes trust, honesty, integrity, education, and open communication. The firm works to understand each client’s circumstances, goals, and tolerance for risk, then provides personalized guidance and aims to build long-term relationships. Its services include investment management and financial planning, with strategies tailored to clients’ needs and goals and support through life transitions. Innovative Financial also offers personal and business tax preparation and planning, as well as accounting and payroll services. The company provides educational resources, including financial calculators and information on retirement, Social Security, estate strategies, taxes, insurance, and other money-related topics. Securities are offered through Cetera Wealth Services, LLC, and advisory services through Cetera Investment Advisers, LLC; these entities are separately owned from Innovative Financial. Tax preparation, accounting, and payroll services are separate from Cetera. The firm notes that service and product availability may vary by representative and location. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id8eaaGP37/w/600/h/152/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791016390329) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Monza | #d50b0b | accent | | Totem Pole | #8d0808 | dark | | Silver | #c1c1c1 | light | ## Fonts - Lato — asset _(google)_ - var(--bodyFontFamily) — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._