# It's Now Cool

- **Website:** <https://incswim.com>
- **Primary alias:** `incswim.com`

## Description

It's Now Cool is a brand that offers hot 90's inspired swimwear pieces for those who are ready to own their summer. With their range of swimwear, they aim to make you feel confident and look good on the beach. Their signature sizzle comes from their iconic cuts, luxe fabrics, killer prints, and lethal fits. They offer a wide selection of swimwear options, including tops, bottoms, one-pieces, and collections that cater to different styles and preferences. Whether you're looking for something skimpy, with more coverage, or for busty figures, they have you covered. They also have beachwear options to complete your summer look. It's Now Cool collaborates with various campaigns and influencers, showcasing their swimwear in stunning visuals. From Dominique Elissa to Elle Ferguson, their campaigns feature beautiful models that embody their brand's essence. With free shipping on AU and NZ orders, free returns on AU orders, and Afterpay available, It's Now Cool makes it convenient and enjoyable to shop their stylish swimwear and beachwear. So dive in and make a splash this summer with It's Now Cool.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/ItsNowCool)
- [facebook](https://facebook.com/ITS-NOW-COOL-249421238457138)
- [instagram](https://instagram.com/itsnowcool)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idgq4eDYbZ/w/820/h/88/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1720887783904)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgq4eDYbZ/w/371/h/371/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1682786389003)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cape Palliser | #b37b42 | accent |
| Pueblo | #882b19 | dark |
| Chenin | #e5de6c | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgq4eDYbZ/w/1500/h/499/idXWRm03Xv.jpeg?c=1bxid64Mup7aczewSAYMX&t=1682786389162)

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_Source: <https://brandfetch.com/incswim.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._