# Influential

- **Website:** <https://influential.co>
- **Primary alias:** `influential.co`
- **Founded:** 2013
- **Employees:** 201+
- **Location:** Las Vegas, Nevada, United States
- **Company kind:** PRIVATELY HELD

## Description

Influential is a global influencer marketing company that helps brands connect with creators and audiences to drive measurable business results. Combining human expertise with AI-powered technology and extensive campaign data, the company supports influencer programs from creator discovery and brand matching through campaign execution, content review, optimization, and reporting. Its Captiv8 platform brings these capabilities together, offering creator and audience insights, campaign workflow tools, real-time reporting, and integrations with major social media platforms.

Influential uses machine learning, natural language processing, and image analysis to assess creator content, audience characteristics, brand fit, and campaign performance. Its measurement services include online and offline sales tracking, e-commerce and affiliate tracking, sales-lift studies, and marketing mix modeling, with campaigns tailored to clients’ marketing goals. Brands can also work with the company to access entertainment, sports, and collegiate talent through its partnerships. Influential emphasizes diverse creator representation and equitable compensation, and provides dedicated campaign teams and strategic support.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/influential_co)
- [twitter](https://twitter.com/influential_co)
- [facebook](https://facebook.com/influentialnetwork)
- [linkedin](https://linkedin.com/company/influential_1)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1KUF-YIx/w/1500/h/1500/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790551004572)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id1KUF-YIx/w/820/h/195/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790551004254)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #191919 | dark |
| Morning Glory | #a5e2e5 | light |
| Blue Ribbon | #1866fe | accent |

## Fonts

- Georgia — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1KUF-YIx/w/1584/h/396/idL3HQW6zO.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790551004702)

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_Source: <https://brandfetch.com/influential.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._