Informativity is a brand that specializes in the field of physics, particularly in the discipline of Measurement Quantization (MQ). Their goal is to unite classical and quantum physics by applying MQ to Heisenberg's uncertainty principle. By resolving three properties of measure and creating a new mathematical framework, Informativity is able to identify values for the physical constants and establish the laws of nature.

They distinguish between the discrete Measurement Frame and the non-discrete Target Frame to preserve the discrete properties of phenomena. The Institute for Advanced Studies in Theoretical Physics, formerly known as the Informativity Institute, conducts research, education, and disseminates scholarship in the field of Informativity. Measurement Quantization offers a new paradigm in physics by deriving the physical constants from more fundamental principles.

With MQ, expressions reduce to counts, measures, or the fundamental expression, allowing us to gain a deeper understanding of the laws of nature. Curved space, for example, is shown to be a function of lost fractional counts. Informativity pushes the frontiers of physics through research and education in the fascinating realm of Measurement Quantization