# INJAF

- **Website:** <https://injaf.org>
- **Primary alias:** `injaf.org`

## Description

**Brand Description for INJAF**

INJAF, which stands for "It's Not Just A Fish," is a dedicated organization focused on raising awareness and promoting best practices in aquatics. With decades of combined experience in fishkeeping, including coldwater, tropical freshwater, and marine environments, the team understands the complexities of aquatic care. INJAF aims to challenge the common perception that fishkeeping is trivial by advocating for aquatic welfare and responsible practices.

The brand offers a wealth of resources including beginner’s guides to fishkeeping, aquarium equipment, and species-specific care, as well as conservation efforts and DIY projects for fish enthusiasts. INJAF also spotlights crucial issues such as the inappropriate gifting of goldfish and the demand for unsustainable aquarium products. Passionate about educating the public, they encourage responsible decision-making through information sharing. By fostering an informed community of fishkeepers, INJAF strives to influence positive change within the aquatics industry and protect aquatic species and ecosystems.

## Industries

- 🏭 Heavy Industry and Engineering
- 📊 Business and Consumer Services
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_
- ⚖️ Law and Government
- ⚖️ Government _(under Law and Government)_

## Links

- [twitter](https://twitter.com/Itsnotjustafish)
- [facebook](https://facebook.com/INJAF)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idkExqiRAF/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1756833572461)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkExqiRAF/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1756833572624)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Eucalyptus | #24b04d | accent |
| Fire | #b02f07 | dark |
| Macaroni and Cheese | #ffb47c | light |

## Fonts

- Roboto Slab — asset _(google)_
- Roboto Slab — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkExqiRAF/w/1500/h/500/idpc4pevwn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1756833572821)

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_Source: <https://brandfetch.com/injaf.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._