# Matomo Analytics

- **Website:** <https://innocraft.cloud>
- **Primary alias:** `innocraft.cloud`

## Description

Matomo is the #1 open-source alternative to Google Analytics, prioritizing 100% data ownership and privacy-friendly features. Founded in 2007 as Piwik, it was developed in response to concerns about data storage, ownership, and privacy. With over 1.4 million websites in 190 countries using Matomo, it remains the leading open-source web analytics platform globally. The platform offers complete analytics, conversion optimization tools, and GDPR compliance. With core values of honesty, openness, and user-centricity, Matomo provides users with options to self-host on-premise or in the cloud. This ensures that data remains in the hands of the website owner, prioritizing user privacy and control. Matomo's all-in-one web analytics platform includes features such as visitor profiles, tag manager, and no data limits. With a commitment to doing the right thing and impacting the industry, Matomo revolutionizes digital analytics while championing the right for people to control their data.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Cloud Services and Computing _(under Computers Electronics and Technology)_

## Links

- [github](https://github.com/matomo-org)
- [twitter](https://twitter.com/matomo_org)
- [linkedin](https://linkedin.com/company/matomo)
- [facebook](https://facebook.com/Matomo.org)
- [youtube](https://youtube.com/c/MatomoAnalytics)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idafzAqduZ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772867960454)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sapphire | #3253a2 | accent |
| Japanese Laurel | #0ea701 | dark |
| Jaffa | #f18233 | light |

## Fonts

- serif — asset _(custom)_
- museo_sans500 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idafzAqduZ/w/1500/h/500/idUCJ0xIrl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786013201888)

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_Source: <https://brandfetch.com/innocraft.cloud>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._