Innovation Trail is a brand that focuses on providing informative and engaging content on a variety of topics, including Indigenous lacrosse, politics, technology, science, news, education, energy, and more. Their homepage offers a search function to easily navigate through their extensive collection of articles and resources. One of their featured articles focuses on an Indigenous lacrosse team, the Haudenosaunee Nationals, reclaiming their native identity after years of being known as the Iroquois Nationals.

The brand also covers political news, including a proposed bill to raise New York state lawmakers' pay and a competitive race for lieutenant governor. Innovation Trail also highlights the latest in technology and science, with articles on a video game created by RIT students and a scientist's mission to scan every known fish species. They provide insights into the education sector, such as a school sending an experiment to the International Space Station and the efforts of STEM coaches in helping children.

Additionally, Innovation Trail explores energy-related topics, explaining where energy comes from and how it is utilized. The brand is committed to keeping their audience informed and excited about the latest developments in various fields. Overall, Innovation Trail offers a diverse range of content that aims to educate, inspire, and spark curiosity