In Practise is a brand that aims to help individuals learn about how great companies operate and create value. They provide a range of products and services, including publishing 25+ executive interviews and other content every month. These interviews cover various topics such as company unit economics, value chain power dynamics, corporate culture, competitive strategy, and business and industry history.

In Practise was founded by William Barnes and William Oliver, who have personally conducted over 2,500 hours of primary research interviews with former C-Level executives and senior managers. Their coverage is focused on quality companies, regardless of sector and geography, with a particular emphasis on the US and EMEA markets. Subscribers to In Practise receive access to a variety of content formats, including IP-Led interviews, partner interviews, dialogues, and analysis.

They also receive a weekly email newsletter summarizing the best primary research insights. For group subscriptions or reimbursement by employers, customers can contact In Practise directly. Overall, In Practise is highly regarded for the quality and curation of its content, making it an invaluable resource for individuals seeking in-depth knowledge about companies and industries