# INSM

- **Website:** <https://insm.de>
- **Primary alias:** `insm.de`
- **Founded:** 1999
- **Employees:** 11+
- **Location:** Berlin, Berlin, Germany
- **Company kind:** PUBLIC COMPANY

## Description

INSM, short for Initiative Neue Soziale Marktwirtschaft, is a brand dedicated to renewing and adapting Ludwig Erhard's principles of economic order to globalization and demographic change. With a focus on social market economy, INSM offers a range of products and services aimed at promoting economic stability and fairness. Their offerings include publications such as brochures, books, and studies, covering various topics like social market economy, work, education, social issues, taxes, finances, and digitalization. INSM also conducts surveys and maintains an extensive video library on their website. The brand is actively engaged on social media platforms and frequently updates its followers on current campaigns and positions through press releases, as well as through their website and social media channels. INSM advocates for initiatives such as sustainable retirement planning, climate protection, fair market economy, and inter-generational justice. With a dedicated team of curators, ambassadors, and experts, INSM strives to address significant challenges faced by society, such as the transformation of the labor market, growth, and energy transition. They aim to create opportunities for all and ensure a fair and just society. Stay informed by following INSM on their various social media channels or visiting their website. Together, let's embrace a socially responsible market economy for a better future.

## Industries

- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/user/INSMBerlin)
- [twitter](https://twitter.com/insm)
- [instagram](https://instagram.com/insmberlin)
- [linkedin](https://linkedin.com/company/insm)
- [facebook](https://facebook.com/Marktwirtschaft)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5xk4L5XW/w/708/h/315/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1717963556074)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5xk4L5XW/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778887974897)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Minsk | #373787 | accent |
| Shark | #202121 | dark |
| Alabaster | #f9f9f9 | light |

## Fonts

- PP Mori Extrabold — asset _(custom)_
- ui-sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5xk4L5XW/w/1500/h/500/id58MUPCQB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778887975046)

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_Source: <https://brandfetch.com/insm.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._